The Tucson Whiptails

2025

Responding to the need of Brand Identity Design for a USL League One Expansion Soccer Team in Tucson, Arizona, research led to the Sonoran Desert.
Two predatorial species–the Whiptail and the Collared Lizard form the symbolic DNA of the brand idenity. The whiptail sprints upright on its hind legs, a defiant and unforgettable posture. It is vigilant, and will fight to the death. The collared lizard is fiercely territorial and visually commanding. The home and away kits feature a textured pattern derived from indexical movements marked in the sand. The texture feels alive, vibrating with the motion of the Whiptail.
A baby reaches out with a hand.
A baby reaches out with a hand.
A baby reaches out with a hand.
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A baby reaches out with a hand.
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